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A good friend asked if we were planning an Easter Blend in our coffee cuppings at the roastery. After giving it some thought, we decided that Easter is an excellent occasion for a new blend. After all, it involves family getting together, and in some families, exchanging gifts. My friend was looking for an Easter gift idea, and we started getting to work on the Easter Blend.
My hesitation was that Easter is a religious holiday, so what should the blend commemorate? We all know what the occasion represents religiously, so how did Easter become a celebration of family, chocolate, and rabbits? I did some research.
Let’s start with the Easter egg. It turns out that in the act of decorating eggs, the egg is meant to symbolize an empty tomb (never knew that!). The egg itself is a symbol for life and rebirth. The decorating of eggs started as the staining of eggs in red. The tradition of dying chicken eggs moved to plastic eggs and to chocolate in the shape of eggs. The tradition of the Easter Bunny emerged in the same vein as Santa Claus, where the bunny was a judge of what children were good enough to receive eggs at Easter.
Long story short…I put my mind at ease that an Easter Blend coffee is not sacrilegious :).
Our Easter Blend features a rich dark chocolate flavor. It is full bodied without being overly dark roasted, but still with a hint of smoke and also a hint of lively sweet acidity. The chocolate flavor notes were important to our cupping, and the complex flavor is meant to appeal to as many of your friends and family that will be enjoying it with you.
We use USPS’ flat rate envelope for shipping, so the shipping cost is always fixed. For that reason, we recommend ordering two bags to spread the shipping cost over two bags instead of one. It also ensures you’re not ordering too much that will go stale before you’ve had a chance to enjoy it. For variety, consider selecting a different coffee from our Store for your second bag. Everything is roasted within 48 hours of shipping to you, and all US points are a maximum of three days away from our roastery in San Diego. The coffee will be delivered to you within a week of being roasted.
Last year, after many coffee cuppings and reformulations, we made a change to the Holiday Blend. We wanted a coffee that appealed to a wide range of coffee tastes, and featured flavor notes that we associate with Christmas.
The feedback was so positive, the only shame was having to wait a year to offer it again!
Ladies and gentlemen, the Holiday Blend is back! Dark roasted Colombian beans that maintain much of their berry sweetness, even as the darker roast adds a smooth smoky flavor. Blended with medium-roasted high-grown Central American beans that add a lively acidity and a natural milk chocolate flavor.
Everything we ship will have been roasted within days of shipment, so you only get the freshest and most flavorful coffee. We ship using USPS Flat Rate, and encourage you to purchase two bags (including mix and match with a different coffee) so that the flat rate $5.70 is divided over two bags instead of one.
Give the gift of Holiday Blend this year, or have some on hand when your coffee drinking friends of discerning palette visit.
Serve a more interesting coffee
Every coffee roasted within days of delivery. Fresher coffee is more flavorful coffee. All coffee roasted with care in small batches, for better quality control. The Roast Date is handwritten on each bag.
Find the coffee that’s right for your business
From the wide, wide world of coffee, we work together to select the coffee that’s right for your business, customer, and budget.
Partner with a local business
Our roastery is based in San Diego. A local vendor, never far away when you need service. Let your customers know that you source your coffee locally, and have worked with the roaster to identify the best coffee for them. We deliver based on your requirements. Put us in charge of your coffee department.
Contact us at the information below or by filling out the form, so we can set up a time to meet. You will get samples of fresh-roasted coffee, and I guarantee you will learn something new about coffee.
It’s our latest blend. A combination of Central American and South American beans. A combination of medium-roasted and dark-roasted beans. A worthy addition to your deis of coffees.
Each of the coffees in this blend is individually roasted to perfection, so that the most potential and flavor is brought out of each one.
From there, we cupped several combinations of these coffees until we found the best blend. That blend is the Celebrity Roast. You can expect a strong aroma that lets people know that good coffee is being brewed, a lively acidity, and sweet flavors of chocolate and spice.
The dark-roasted beans in the blend provide a full body, a distinct taste, and a dark chocolate flavor. The medium-roasted beans provide a lively acidity, a natural berry sweetness, and “spice” that complements the dark beans in the blend.
When you need a mean but good-natured cup of coffee, turn on the Celebrity Roast.
When I first started roasting, I had three coffees: a medium roast, a dark roast, and a premium coffee. I wanted to capture as many coffee preferences as I could with a limited amount of coffees to start.
My philosophy in developing the roast profile of a dark roast coffee was to give the coffee drinker the smoky flavor and full body of a dark roast, without the burnt and bitter flavor that so often accompanies a dark roasted coffee.
That same philosophy is behind our latest offering for the dark roast afficionado…our new Excelso Dark coffee. The key is in the care that goes into attaining the full body and smoky flavor, while properly developing the inner bean and not burning its exterior.
This very versatile Colombia bean features a full body and berry sweetness when roasted medium. When roasted dark, the body becomes even fuller, and the berry sweetness turns into an almost red wine flavor.
We ship by USPS Flat Rate Padded Envelope, so I recommend ordering two bags of coffee (two Excelso Darks, or an Excelso Dark and a different coffee) so that flat rate shipping fee is spread over two bags instead of just one.
If you like dark roasted coffees, here is one with a hint of lively acidity, a sweetness uncharacteristic of dark roasts, and a smoky flavor that isn’t burnt or bitter.
If you don’t like dark roasted coffees, it might be because you haven’t tried this one!
Last year, our Holiday Blend was a big success. I couldn’t roast it fast enough, and the feedback was amazing.
But there were developments in the last year that made me worry as we approached this holiday season. Two of the ingredients of last year’s Holiday Blend each became unavailable as they’re not grown in enough supply that a coffee roaster can always count on there being inventory.
Over the last several weeks, I’ve been evaluating many different blend combinations and possibilities for this year’s Holiday Blend, using the coffee cupping process. You can see just one of the cupping forms in the image to the left. Each possibility was evaluated, and described in terms of its flavor characteristics. I wanted to capture as many flavors as I associate with the holidays, namely chocolate, spice, a full body, and a natural sweetness. In short, it had to be a coffee as good as or better than last year’s Holiday Blend!
And behold…the Holiday Blend from the Make Good Coffee Co.!
A combination of dark-roasted South American beans to give the coffee a full body and chocolate flavor, with medium-roasted Central American beans for a touch of acidity, or “spice” on the end. The coffee also has a natural berry sweetness perfectly balanced in the blend so not to be overwhelmed by the dark-roasted beans.
The Holiday Blend is shipping this Friday, December 2, 2016. Get some for the coffee-loving person in your life. Or, get some for yourself so you can be the star of the holiday party. Or, just get some for yourself!
Merry Christmas and Happy Holidays from the Make Good Coffee Co.!
I’ve said for years that I feel decaf coffee drinkers are even more appreciative of coffee’s flavor. I can’t tell if people think I’m joking when I say it, because we all know that right after the coffee’s flavor, we all love the caffeine.
Decaf coffee drinkers like coffee so much, that they drink it entirely for the flavor. Or, they’ve learned how social it can be to enjoy coffee with others, and don’t want to miss out.
I wanted to put care into how I roasted my decaf, and bring out its flavor.
And so, I give you the Joshua Bean Coffee™ Decaf! This coffee was grown in Brazil, the world’s biggest grower of coffee. I roast it to a medium-dark so that its body is properly developed, with a natural sweetness like berries.
Just like its caffeinated brother, the Joshua Bean Coffee™ Decaf is named after San Diego’s first mayor. His name was actually Bean!
For the full-caffeine coffee drinker, you might still enjoy this coffee when it’s late and you’d like the taste of coffee. It’s nighttime as I type this, and I’m enjoying a cup of the Joshua Bean Coffee™ Decaf.
For the coffee drinker that truly likes a deep dark roast, presenting…the Tres Noir French Roast.
Tres = very
Noir = dark
Well technically, “noir” translates to black in French but it’s a cooler name this way.
For this French Roast, I selected the Colombia Excelso coffee that we currently offer in a medium-dark roast that brings out its natural berry, almost red wine, flavor. That same bean, roasted to a dark and smoky French Roast, yields an entirely different flavor profile.
The Tres Noir French Roast offers a more well-rounded sweetness, combined with a strong caramel flavor. The aroma is fruity but smoky. Smoky, without tasting burnt. There can be a laziness to dark roasting, where the roaster simply leaves the beans in for longer in order to get the darker appearance. When coffee is dark-roasted this carelessly, the result is a burnt flavor, and I wanted to make sure I avoided that.
This roast is very carefully managed, so that you get the smoky flavor that is characteristic of a dark roast, without the burnt flavor. Instead, the flavor is rich, exotic, and fruity to the point of maintaining the red wine flavor that is characteristic of this bean. Remarkably for a dark roast, the Tres Noir French Roast even retains some of the acidity that gives life to this coffee. The aftertaste is pleasant and fruity.
If you are a dark roast coffee aficionado, then you must try the Tres Noir French Roast!
For the connoisseurs of espresso, cappuccinos, lattes, and macchiatos, The Make Good Coffee Co. wants to make it easy for you to have fresh and delicious coffee in your kitchen. I want you to start your day with good coffee, and I want you to be able to serve good coffee to your family and friends.
The Big Noir Espresso is a carefully roasted blend. It is a dark roast, but it is not burnt and will not taste burnt! You get a smooth and smoky blend of South American and east African beans, with rich chocolate and caramel flavor and some berry sweetness. Your espresso blend doesn’t need to taste like it was simply left in the roaster for too long. Start your day with a full flavor espresso blend.
The Roast Date is hand-written on each bag so that you know when it was roasted. Each bag you receive will have been roasted within days of shipping to you. That means fresher coffee with flavor that will jump out of the cup. Don’t drink coffee that’s been burnt or has gone stale.
Shipping to all US points within 1-3 days. Your fresh coffee will not sit for days at the post office. It will be fresh when I ship it, and fresh when you receive it. Going to the store to buy coffee is convenient. Having it delivered to your address is more convenient.
I recommend buying two bags of coffee from the Roastery Store, for 2-4 weeks of fresh-roasted coffee at home. When you buy two bags of any coffee and use promo code NOIR at checkout, shipping is free. Fresh-roasted delicious coffee delivered to your front door, free of charge.
Life’s too short for bad coffee. Ordering from the Make Good Coffee Co. is an easy way to have better coffee delivered right to your door. Tell us if it isn’t better than the coffee you’re currently drinking, and I’ll give you your money back.