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January
30,2010

Guatemalan crime wave hits coffee sector

Author | Marc Wortman

Crime continues to be an ongoing problem in the country of Guatemala.  According to Guatemala’s National Coffee Association and its Association of Coffee Exporters, it has most recently hit its number one export, coffee.  Police reports indicate that coffee growers are reporting the theft of coffee beans from their farms, and exporters are reporting being hit as well.

Guatemala is the world’s eighth largest producer of coffee, producing approximately 4 million 60-kg sacks each year.  The country’s high-grown beans, particularly those grown on the southern volcanic slopes, are considered by  many to be the best coffee in the world.  For yours truly, there is no better coffee in the world.  This export accounts for almost $600 million of the country’s gross domestic product, and employs approximately half a million Guatemalans.

For the sake of my coffee tastes, but even more so for the sake of the coffee growers and exporters that are taking this crime on the chin, I hope authorities are able to increase security and combat this problem.  As with many of the coffee producing countries along the ‘coffee belt’, these growers might be the country’s entrepreneurs but are by no means wealthy.  Nobody needs to have their harvest robbed in this way, and police are providing guidance on how growers and exporters can strengthen security along their supply chain.

Learn more about Guatemalan coffee.

Categorized In | coffees of the world

January
27,2010

Starbucks has a great 2009

Author | Marc Wortman

In the middle of this month, Starbucks -a public company traded on the Nasdaq- reported its fourth quarter results for 2009 to close out the year. Amidst news almost a year old now of Starbucks shutting down many US locations and most Australian locations, how did they do? Very well.

In somewhat of a surprise for investors, Starbucks showed many promising signs of recovery, including the success of…its instant coffee?  Where Starbucks is a premium brand and instant coffee is not widely respected among coffee drinkers, the launch of Starbucks’ VIA brand instant coffee was met with much skepticism, including by yours truly.  You might remember by Starbucks VIA taste test where I was challenged to identify which was the instant and which was the drip-brewed Pike Place blend.  I admitted while I could identify which was which that the VIA was the best instant coffee I’d ever had, for what it’s worth.

For Starbucks, it’s been worth plenty.  A net income increase of almost 300%, and a sales increase of 4%.  But where sales increased 4%, store traffic increased by only 1%…meaning roughly the same number of people are paying more or buying more at the cash machine.  That is a healthy sign for the Starbucks brand.

Starbucks customers are apparently enjoying the VIA coffee, which is sold not only in Starbucks locations, but also in Target, Amazon, and Costco.   CEO Howard Schultz was excited about VIA, pointing out that people can enjoy it wherever they go, as a single-serve option that “does not require costly proprietary brewing equipment.”  That sounded to me like a crack against the one-shot pod coffee machines out now, like Keurig’s.

Starbucks share value soared 162% in one year.  I don’t own shares of Starbucks but I am a regular Starbucks customer and happy to see that their decisions are being supported by great results.  It means I should be able to count on the same quality and consistency, and the occasional new product like the VIA – I still have one pouch left from when I originally bought some

Categorized In | Coffee News

January
24,2010

Vinegar cleaning the coffee maker

Author | Marc Wortman

Cleaning your coffee maker is as easy as running a cycle.  I guess I’ve been so busy making coffee that I forgot to give my machine its regular cleaning.  It’s this easy.

Run a cycle through the machine that is one part vinegar and two parts water.  White distilled vinegar is a great cleaning agent and a popular household cleanser.  It will kill most mold, bacteria and germs due to its high level of acidity.  It’s a great alternative to harsh chemicals and for that reason, a much more environmentally responsible cleanser.

Does it really work?  That was a rhetorical question, here’s the awful proof…

After vinegar cleaning

That’s how the vinegar-water combination looked after it cycled through the machine.  Remember, I used white vinegar.  It’s a 12-cup carafe, so I filled it up to the 4-cup line with vinegar and topped it off with water.

After running the vinegar-water solution through the machine, run a couple cycles of water only.  Like any cleaning agent, vinegar needs to be rinsed through the machine or you’ll taste it in your coffee.  After two water-only cycles, the smell of vinegar was gone and the water was the same color coming out as it was going in.

How often should you clean your coffee maker this way?  That depends on how often you make coffee.  It needs the cleaning from your usage, so if you make coffee every day, I would suggest at 1-2 times a year.  It’s been well over a year since my last cleaning and I do make a lot of coffee, so I should be cleaning my coffee maker a couple times a year.

This just makes me look forward to a cleaner cup of coffee tomorrow morning!

Categorized In | Coffee Maintenance

January
21,2010

Peets’ Arabian Mocha Sanani

Author | Marc Wortman

There’s a popular quote I can’t find about how you only feel guilty the first time you do it.  Well, this is the third straight month that I steal a pound of coffee from the Peets’ Coffee Tour that I bought for my parents.  The first time was to “help them” with their personal overstock of coffee.  The second time was because I’d be hosting them over the holidays so I could make them their own coffee.  This time…uh…this time, I just took it!

If Guatemalan coffee is my favorite coffee in the world, second place is a close tie between Kenyan coffee and Yemeni Mocha coffee.  As long as the word “mocha” comes up, we want to make sure we’re talking about the same thing.

Mocha has become associated with chocolate over time, particularly in the famous Cafe Mocha drink that combines chocolate and coffee in any number of ways.  But, the original actual use of “Mocha” is derived from the name of the Yemeni port from which coffee was first exported to the world from the growing regions of Yemen and neighboring Ethiopia.  Coffee grown in that area to this day still bears the name Mocha, or Arabian Mocha to differentiate it from chocolate.  Since all coffee originates from this area, the Arabian Mocha along with Ethiopian coffee is for many the oldest and most authentic coffee there is.

A true Mocha is grown in Yemen.  For a vendor that goes to the expense of sourcing a true Mocha, they will usually put the name of the growing region on its label, either Mattari, or in Peets’ case, Sanani.  Either region provides a full-bodied coffee.  While a Mocha can ironically carry chocolate tones, it is also VERY aromatic and in that way helps you appreciate just how much the sense of smell can contribute to the flavor of a coffee.

If you’ve heard of the Mocha Java blend of coffee, it is meant to be one of the most balanced blends, combining the bold Mocha coffee with the mellow Indonesian Java coffee.  A Mocha Java is a nice coffee, but if you LIKE coffee, try Arabian Mocha coffee on its own.

For the third straight month, I’ve brewed some as quickly as it arrived.  The beans went straight from the Peets packaging that is stamped to tell me that it was fresh-roasted less than a week ago and into an airtight container to maintain freshness.  And the empty bag?  There’s no way it goes in the garbage yet.  It’s sitting next to this computer as I type this, lined with oil from the coffee beans that is filling this room with an amazing coffee scent as I enjoy a cup of it.  I have a feeling I’ll be up late tonight.

January
19,2010

Malaysia police seize Viagra coffee

Author | Marc Wortman

Last week, 10 enforcement officers for Malaysia’s Health Ministry raided the premises of a distributor in Kuala Lumpur and seized their supply of coffee.  The special brand of coffee was being advertised “as enabling men to feel their full masculinity”.  How exactly did this new coffee give men the lift they needed?  The distributor was adding sildenafil into the coffee mixture to boost sales.

For those of you who don’t know, sildenafil is the drug found in Viagra for men with the floppy gomez problem.  As the new coffee became a growing hit among consumers, the Health Ministry became aware of the advertised claims, obtained and tested a sample of the coffee, and proceeded to hit the distributor responsible.  A case of ten packets of coffee mixture was selling for the equivalent of USD $60.  To account for the uplifting effects, the distributor claimed a mixture of herb extracts and honey, but nothing about sildenafil.

All of the coffee in stock was seized and the company’s owner could face two years in Malaysian prison.  It just doesn’t make sense to me, they should put this stuff in whiskey, not coffee.

Categorized In | Coffee News

January
17,2010

Green initiative at Denver coffee shop

Author | Marc Wortman

Last week, I wrote about a study out of the UK that identified an opportunity for coffee drinkers to reduce their carbon footprint by switching from drip-brewed coffee to the instant variety.  I said the study wouldn’t change my coffee habits until I heard more, either to reinforce the findings or dispute them.  Recently however, I caught wind of an environmental initiative in a Denver coffee shop that I found very impressive.

The Fluid Coffee Bar in Denver, Colorado took on an ambitious goal to encourage their patrons to stop using paper cups.  The goal was to keep 40,000 paper cups from going to landfill over the course of a year.  It started on January 1, 2009 and the goal was met at noon on December 30th.  Patrons were encouraged to enjoy their coffee in the shop in a ceramic mug that could be washed and re-used, or else to bring their own travel mugs and charged the same for the same amount of coffee.  At noon on the 30th, the 40,000th coffee was served in something other than a paper cup.

“The idea was to get people more focused on sustainability,” said Nick Berry, employee of the Fluid Coffee Shop.

The shop’s owner, Jeff Aitken, wanted to raise awareness to promote environmental sustainability and show what just one shop could do.  Aitken says that 41 million paper coffee cups are thrown out each day by coffee shops around the world.  Aitken agreed to donate 5 cents for each paper cup saved from landfill and made good on a $2,000 personal donation to charity.

I love this story!  I believe this is how you make a difference in the world, by showing what can be done at the smallest level and replicated across the world.  Good for Jeff, and unfortunate this story won’t get more coverage because if any of the major chains took up the same challenge, the impact would be even greater and more coffee drinkers would understand what part they can play to reduce waste.

January
14,2010

New wild coffee species discovered

Author | Marc Wortman

Before the end of 2009, the Royal Botanic Gardens, Kew announced the discovery of a staggering 250 new plant and fungi species, previously unstudied.  For those of you who are not familiar with Kew’s work -and believe me, before this news came out, I was one of you- they are dedicated to ultimate understanding of the worlds of plants and fungi.  Their mission statement is nothing short of: To inspire and deliver science-based plant conservation worldwide, enhancing the quality of life.  Read about the Royal Botanical Gardens center.

This year was a landmark year for new discoveries by Kew, including the discovery of seven -count ‘em- seven new wild species of coffee, a discovery that in their words could mean the long-term survival of the coffee industry.

“We’re still finding new species of coffee, including those directly related to crop plants,” says Kew’s coffee expert Dr Aaron Davis. “Coffee is the world’s second most traded commodity, after oil, with at least 25 million farming families dependent on its production for their livelihoods, yet we still have much to learn about its wild relatives. We estimate that 70% of wild coffee species are in danger of extinction due to habitat loss and climate change.”

Read all about the new coffee species discovery.

January
11,2010

Starbucks to expand Seattle’s chain

Author | Marc Wortman

First of all, Starbucks owns Seattle’s Best Coffee.  Who knew?  I only found that out recently, and it seemed like something I should have already known.  Well, it happened almost seven years ago but don’t expect Starbucks to go out of its way to make that information public.  They don’t deny it, but the acquisition helps cater to a different coffee drinking segment than Starbucks has typically targeted.

Starbucks coffee is the gold standard but is often criticized for its price.  Seattle’s is able to offer a pricepoint that is generally lower by stripping away alot of the “cafe” elements built into a Starbucks.  Starbucks is also able to replace some of its placement in grocery stores with the Seattle’s brand coffees to preserve its high-priced brand.

Starbucks made the news last year for shutting down many locations, particularly outside of the US.  A struggling global economy hurts the luxury brands, and for a drink as simple as coffee, Starbucks was no exception.  Before the end of December however, a spokesperson for the Seattle’s brand announced aggressive plans to boost expansion in the next five years.  200 potential franchisees were invited to a webinar meant to encourage sign-ups.

My guess?  During a recession, people change their spending habits.  They find less expensive ways to get all the same satisfaction, and Starbucks is wise to the fact that while there is still room in its high-price niche, customers they lost during the recession will are not coming back.  Those customers have descended into the next price segment down and are perfectly satisfied with the coffee in that segment.  The best thing for Starbucks is to preserve its brand but compete aggressively in the other niche through this subsidiary and its own wholly-developed brand.

January
9,2010

Hacienda San Pedro

Author | Marc Wortman

This week, a friend hit me with a very unexpected but very welcome gift…a pound of single-estate Puerto Rican coffee.  The estate is Hacienda San Pedro, a fourth-generation plantation in the town of Jayuya, just outside of San Juan.  It’s ironic, most people just don’t think to give me the gift of coffee, probably because they think they might not buy the ‘right kind’.  But anytime you are walking the streets this close to the source, you are getting single-estate coffee at its best.  To bring that kind of product home avoids all the steps of the supply chain that each take some measure of freshness out of the coffee, whether it’s on its way to a reputable cafe or worse still, into a grocery store.

Connaisseurs like their blends because they know that no single estate can produce a coffee with a range of flavor covering enough of the spectrum.  But we also know that there’s no finer way to isolate a coffee accent than from a single estate.  And that is how you get to know the individual accents that make up a great blend.  It might be in such a coffee that you find the accent in coffee you like most and many single-estate coffees today are regarded as far ahead in quality and experience over the blends that comprise them.

Puerto Rico has an interesting coffee history.  Up until the 20th century, it was one of the world’s largest producers of coffee (sixth).  In the transition from Spanish colony to American commonwealth, something was lost in both the quality and institutional management of cultivation and exportation, and it has yet to reach its previous grandeur.  Which is unfortunate, because at elevations above 3,000 feet, Puerto Rico has the potential to grow and export a premium coffee.  It’s admirable to see a family-run plantation like Hacienda San Pedro persist and with good fortune, the family will reap the rewards if the region’s overall quality management improves.

This pound of coffee came pre-ground, which isn’t ideal but it was vacuum-sealed.  I couldn’t smell the coffee before opening the bag so I am satisfied with it being fresh as though I bought it from the source myself.  If it was going to sit in my kitchen over a long enough period, it would lose its freshness.  Fortunately not a concern for me, I’ll get through it in about three weeks.  Interestingly, it was ground fine so no chance I can brew any in my Bodum french press or it would come out like mud.  At that grind level, I decided to dust off the espresso machine and make myself a double.

Unless it was in a blend, I’ve never had Puerto Rican coffee before.  Hacienda San Pedro advertises a robust “yet velvety taste that surprises the palate”.  This is a match for how coffee from that region should taste, and actually in line with most Caribbean-grown coffee.  That is, smooth, fragrant, and with a surprisingly powerful taste.  This coffee delivered.  The first sip of my double espresso indeed surprised the palate, enough that I gave it a double-take.  There was definitely a bittersweet accent that is ‘crowded out’ of a blend, and again, this is the very benefit of trying the occasional single-estate coffee.  Of course, that accent might be more pronounced for me drinking mostly Peets Major Dickason and Starbucks Espresso Blend for the last several weeks.  I’ll be juggling the three coffees this month, and this one will be excellent for balance in what I have on the shelf right now.

This morning, I drip-brewed a pot and the coffee was definitely milder in flavor than when Italian-brewed.  Likely due to the fine grind, it also had a lighter body.  Like Starbucks Breakfast Blend though, that’s not a bad thing for my first cup of the day.  As the day goes on however, I’ll be looking for something with a thicker consistency so my plan will be to save this coffee for espressos or else the occasional red eye coffee.  What’s a red eye? That’s what many people call a Caffe Americano – a shot of espresso in your drip-brewed coffee.  As an aside, the Americano is technically a shot of espresso in hot water to dilute it.

Roberto Atienza, fourth-generation coffee grower

Roberto Atienza, fourth-generation coffee grower

This is not a coffee you will find even in your cafe, which doesn’t likely carry a Puerto Rican coffee at all.  Because of that and before internet commerce, you would have missed your chance to try this excellent example of Caribbean coffee taste.  The internet now puts you directly in touch with the source, and you can learn more and order directly from this plantation’s website, Hacienda San Pedro.

I am pleased with my first single-estate Puerto Rican coffee.

January
8,2010

Study shows instant coffee better for environment

Author | Marc Wortman

Last week, Dr. Dave Reay, senior lecturer in carbon management at Edinburgh University, issued a study where he calculates that ’standard’ drip-brewed coffee is responsible for 50 percent more greenhouse gas emissions than its less expensive instant equivalent.

He writes that the average cup of standard coffee is responsible for 125 grams of carbon emissions, but that of an average cup of instant coffee is around 80 grams.  His reasoning?  First, instant coffee is less bulky, requiring less energy to transport over long distances.  Second, the cultivating and roasting of regular coffee creates a higher level of emission than the production of instant coffee.  In the most shocking revelation, Dr. Reay stated that a person who consumes six cups a day accumulates 175 kg of carbon dioxide a year, or the equivalent of a flight from London to Rome.

This conflicts with the “green” image that major coffee chains are touting. “As part of Starbucks Shared Planet, we are continuing our ten-year partnership with Conservation International, a non-profit environmental organization that aims to protect life on earth.”

Now, I’m no scientist.  So I don’t have an intelligent opinion on this subject.  But, I do have an opinion.  I’m not switching to instant coffee to reduce my carbon footprint.

It’s not that I don’t want to do my part and protect the environment, only that I won’t do so on the weight of a single report.  It isn’t a strong argument until you’ve heard from the other side and while I commend Dr. Reay for taking on this task, I doubt it will get enough mainstream attention to prompt a response.  Until it does, I live my life as I did before the report, as interesting as it was to read.

I understand the idea that a little litter is not the problem, it’s the accumulation of litter and I can take steps to reduce my footprint.  However, could even the world’s entire coffee drinking people make that much impact by switching to instant coffee?  You might say yes, by a third since each cup is only producing 80 grams.  But whether right or wrong, I was once told that the international meat industry is responsible for 18% of the world’s greenhouse gas emissions.  Something tells me I could reduce my meat intake by a third and have a much more profound effect.  That’s the problem with these single-study reports, they put the likes of Starbucks in the corner to account for their harmful impact on the environment, but it’s taken out of the context of bigger priorities.

I like how Starbucks handled it.  A single statement to acknowledge that the report was read and to reiterate their commitment to green and fair trade practices.  I think the report is interesting, even if it doesn’t impact my coffee drinking.

Categorized In | Uncategorized
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