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June
29,2010

Now Brewing: Peets Ethiopian Fancy

Author | Marc Wortman

I am a member of the Peetniks Coffee Club.  This is a recurring coffee delivery program where I get a pound of coffee delivered to me in intervals of my choosing – in my case one pound every four weeks.  The coffees I get are also up to me, or I can leave it to the experts to decide what I get.  Each pound arrives with the date that the coffee was roasted by Peet’s so I know I’m getting it fresh.

The Peetniks Club is offered by Peet’s Coffee and Tea.  I have my favorite coffees but leave the selection up to one of their Coffee Tours.  This week, I received a pound of their Ethiopian Fancy.  I have yet to receive a coffee from Peet’s I didn’t like and this one is no exception.


As far back as we can trace, all coffee originates from Ethiopia, exported from the Arab world to the rest of the world through ports in neighboring Yemen.  For many, Ethiopian coffee is still the finest coffee in the world and certainly there’s the intrigue of drinking coffee from its origin.  For a time, internal strife in Ethiopia had an effect on the consistency and quality of coffee out of that region but that has changed greatly over time.

Ethiopian coffee has a medium body, so neither too thick nor too thin.  It’s fully of very “bright” flavor, with high tones and sometimes described as the world’s most distinct.  The beans used by Peet’s in this coffee are meant to deliver a floral almost perfumed aroma common to coffees from this region.

While not formally certified, Peet’s Ethiopian Fancy coffee is also organically grown.

Click here to learn more about Ethiopian coffees.

June
11,2010

McDonald’s Coffee – this better be good!

Author | Marc Wortman

Let’s face it, fast food restaurants are not where you’d think to get good coffee.  Even if I’m on the fly and don’t have time to make good coffee at home, I still wouldn’t stop at McDonald’s.  While Starbucks emphasizes the cafe experience, they were very wise to include drive-through service at their locations because there is enough of us coffee-drinkers that need a cup on the move.


I would drive through a Starbucks for a coffee, I would not drive through a McDonald’s for a coffee.  There are a couple reasons.  First, Starbucks knows coffee and McDonald’s knows fast food service – sorry, “good food made quickly”.  Second, I don’t drink coffee while I’m eating a burger and that’s what I go to McDonald’s for.

It’s a good argument about whether McDonald’s should even mention they serve coffee or take the approach of many fast food restaurants who have a pot of coffee brewed for those that want it, but don’t otherwise go out of their way to promote it.  After all, you don’t want to NOT have coffee when somebody asks.  But if you are going to offer it, it better be at least tolerable whether it’s your forte or not.  This has been a particular problem for McDonald’s, who let coffee quality suffer for too long to be forgotten while still serving a sizable breakfast clientele.

McDonald’s has taken a few kicks at the can to build the perception that their coffee is at least tolerable.  One of the recent attempts was a partnership with Higgins and Burke.  I don’t honestly know what happened to that partnership, but assume it was hurting the H&B brand if anything.

Earlier this year, Burger King announced a strategic partnership with Seattle’s Best Coffee (SBC).  SBC is owned by Starbucks but is a brand that competes more with the likes of Dunkin Donuts than a higher-end cafe.  Starbucks has pulled off selling their whole beans into grocery channels where it can still sell for a premium compared to the standard grocery store fare.  But if the BK Lounge was selling Starbucks coffee, it could only hurt the coffee giant’s premium brand so a better play with the SBC brand.

What’s this have to do with McDonald’s coffee?  This partnership was fairly predictable.  With McD’s renewed focus on coffee and the rollout of its McCafe, it’s tit for tat from Burger King.  McDonald’s made a significant investment to “cafe-size” the look of its restaurants so people would take their coffee seriously.  Rather than invest in a similar cosmetic makeover, BK can simply align itself with a known coffee brand, similar to the McDonalds – Higgins and Burke partnership but with a more recognized brand in SBC.

I’ve been putting off trying the new McDonald’s coffee because I’m one of those people that will never forget how bad it used to be.  When I first saw the new inside of a McDonald’s, I was tempted to take them seriously but still didn’t sink to trying their new coffee (touted as McDonald’s Premium Roast).  But now that BK is entering this partnership, it shows their need to respond to McDonald’s and now, I’m starting to think I’ve put off trying McD’s new coffee for too long.

Categorized In | Buying Coffee Questions

May
31,2010

Specialty Coffees Win!

Author | Marc Wortman

Earlier in the year, a consumer study was released by Market Force Information, a “worldwide leader in customer intelligence solutions”.  2,000 people were surveyed.  One focus was the coffee (and tea) sector and here’s what it had to say:

- Of 2,000 respondents, 82% of them said they drink coffee.  Most cited the bigger “mass” brands like Folgers as their regular choice.

- But of those who regularly drink coffee from the bigger brands, specialty coffee enticed the majority (52%) to try a new brand that they hadn’t tried before.

- The #1 new brand tried by consumers was Starbucks.  They received approximately twice as many mentions as the #2 brand, Dunkin Donuts.


What’s it all mean?  For the record “specialty coffee” refers to any premium or gourmet coffee identified by and sourced from a specific source and climate.  For my own purposes, it’s any coffee of quality that isn’t one from one of the big grocery retail names.

I might drink my coffee black, but I drank it “double-double” for most of my life.  I switched to black so I could appreciate subtle differences in the specialty coffees of different regions, but even in the content you’ll find across this website, I won’t admonish the non-purists who add cream or sugar to their coffee.  In fact, I still encourage it if that’s how you best enjoy a coffee.

When it comes to specialty coffees, there’s an almost limitless number of varieties of how coffee can be enjoyed.  If it only came in black, there would probably be half as many people drinking it.  However, if coffee can become AN ingredient in a more complex or “specialty” drink, then I am happy for coffee to be able to play that part.  Coffee purists should relaaaax!  However people choose to enjoy their coffee is not only their business but a great opportunity to experiment.

And it’s these specialty coffees that have brought more coffee drinkers to the table.  I wouldn’t personally buy a specialty coffee from Dunkin Donuts because they can’t do it right.  They’re introducing them simply to compete, not because they have a trained barista that knows how to properly prepare one.  If coffee was only available in black, I might never have come to enjoy it so much…but I got there gradually.

Learn more about specialty coffees and what makes them great at Peet’s Coffee and Tea and Starbucks Store.  These two sites have a lot of information and coffee expertise.

May
17,2010

Peet’s Blend 101 – put it on your list

Author | Marc Wortman

I’m a member of Peet’s Coffee and Tea coffee subscription plan, called Peetniks.  Well actually, there are a couple reasons that’s not true.  Really, the Peetniks membership was a gift for my parents and I have hijacked it for my own greedy coffee needs.  The other thing is that I keep getting Peet’s to delay my monthly shipments while I work through a coffee overstock at home.  And before I could stop the flood of coffee, the last delivery was of one of Peet’s three big custom blends, their Blend 101.

I’m mixing it up between this and an Ethiopian Harrar coffee.  I love Peet’s Blend 101 but I also love their Major Dickason blend.  If you’re wondering how they can all be so good, there are a couple reasons.  First, Peet’s knows coffee and few people know that it was the inspiration for now-rival Starbucks itself.  So when it comes to blending coffee to recipe, they don’t make a bad blend.  Which leads me to the second reason.  A good roaster should have more than one blend, each one trying to include different coffee accents for different coffee tastes.


While the Major Dickason might be their “signature blend” (the Pike Place to Starbucks) and while they have a formal House Blend like any good roaster,  the Blend 101 has its own stand-outs.  It’s good to know what you like and don’t like in a coffee so you can decide for yourself.  And while I think you should put Blend 101 on your list of coffees to try, here’s what you should know about the flavor:

  • Body: Its heaviness between being watery and syrupy is middle of the road.  It is fuller than their House Blend but not as full-bodied as their Major Dickason.  I like a full body, anything less reminds me of the junk coffee-flavored water that McDonald’s used to sell us years and years ago.  But a medium body isn’t too bad so it doesn’t have to be as full as the Dickason for me to like it.
  • Acidity: The pop of coffee.  You won’t find a “brighter”, higher-pitched blend from Peet’s, and this one has it over the Dickason blend.  Acidity -not to be confused with stomach acid from drinking coffee- is the pop that makes coffee taste like coffee.  The more acidity, the more exciting although not everybody is looking for that pop.  I like a lively cup of coffee and this one delivers.
  • Complexity: There are lots of different and complementary coffee accents captured in this blend.  As Peet’s advertises it, it has “spicy notes” that you won’t find in the other blends.  I like a blend that captures a broad range.

I suggest putting this coffee on your list.  While not as heavy as the Major Dickason blend, it makes up for it to me personally in a blend that’s anything but simple.  Check out the Peet’s Coffee and Tea website.  If you ordered one pound each of the Blend 101 and Major Dickason, I believe you’ll find you enjoy both but for different reasons.  And that’s what I love about coffee.

Categorized In | Buying Coffee Questions

April
24,2010

Papua New Guinea coffee – awesome find

Author | Marc Wortman

On my recent visit to the Fire Roasted Coffee Company (FRCC) in Ontario, Canada, owner David Cook picked out a pound of their Papua New Guinea coffee for me to try.  I brought it home and threw it on top of my current coffee overstock at home.  This would be my first coffee from New Guinea and since it was hand-roasted by the FRCC and hand-picked by its owner, I knew if the quality of bean was good, that the brewed coffee would be outstanding.


And the verdict is that it was outstanding.  Papua New Guinea coffee is often overlooked, and you aren’t likely to find it even in most specialty coffee shops.  It simply does not have name appeal and this is what makes it a well-kept secret, because it’s a great coffee.  As advertised, it has a soft richness, sweet acidic flavor, and dark rich body.  In fact, I recommend it for anybody that enjoys a dark roast over a medium roast.  It is very well suited for the darker roasts, which I like personally.

And I felt good drinking it because FRCC’s Papua New Guinea coffee is grown organically and Fair Trade certified.  This means that the coffee farmer that is likely not living under the best of conditions received a fair minimum price for the coffee he harvested, and some small part of the coffee sold retail will go towards development projects in the growing region.

One more interesting point.  New Guinea has great growing conditions and these particular beans come from plants transplanted from the infamous Jamaican Blue Mountain region.  Along with Hawaiian Kona coffee, Jamaican Blue Mountain fetches a big premium.  Over time, Blue Mountain coffee has lost some of the consistency in how it’s processed and while it still costs as much, the quality varies and its reputation has been hurt.  These transplants to New Guinea do not come with the same premium on price so I can pretend I’m drinking coffee with the elite of the world but with better quality, more consistency, and of benefit to the coffee grower.

Learn more about the Fire Roasted Coffee Company’s Papua New Guinea coffee.

Peets Coffee and Tea carries a New Guinea coffee they call New Guinea Highlands.  They say in their opinion, it’s one of the BEST coffees in the world and they know coffee.  That’s a big claim since you simply don’t hear people talking about New Guinea coffee.

And for that lack of name appeal, the more retail-focused Starbucks Store does not carry a coffee from New Guinea.  It is understandable so consider trying this from Peets or if you would like to support the Fair Trade cause, check out trying this from the Fire Roasted Coffee Company.

Categorized In | Buying Coffee Questions

April
10,2010

Profile: Ueshida Coffee Corp (Hawaii)

Author | Marc Wortman

From tree to cup…how coffee is grown and roasted!

The Ueshima Coffee Corporation (UCC) in Kona, Hawaii.

The Ueshima Coffee Corporation (UCC) in Kona, Hawaii.

First thing’s first.  Why is Hawaii Kona coffee so revered by coffee lovers from around the world?  First, the climate for optimal growing conditions.  The mountainous nature of Hawaii’s Big Island means high peaks and the cloud cover means a natural shade and consistent rain.  Second, you’re in the United States.  You can expect the same quality control and respect for reputation from Hawaii’s government as you would from any developed country in the world.

We were excited to take a personalized tour of the UCC, a tour of the plantation and lesson in how coffee is roasted before you buy it.

Our guide was Peggy Stevens, Assistant Manager of UCC's Sales and Production.

Our guide was Peggy Stevens, Assistant Manager of UCC's Sales and Production.

Here, Peggy is walking us through the plantation to show us how the “coffee cherry” grows.  After the coffee cherry is harvested, there is little the farmer can do to improve quality.  This means timing of when the cherries are picked is paramount.  The branch in the picture above shows a good example of cherries at different stages.  The only example missing is if the cherry is overripe and a brown color.  The cherries you see here range in color and ripeness from yellow (underripe) to dark red (fully ripe).  Before that, the cherries ripen from yellow to green to a light red.

Inside each coffee cherry is a seed, what we call the coffee bean.  The seed is in two parts, or two coffee beans.  One coffee cherry = two coffee beans.

Inside each coffee cherry is a seed, what we call the coffee bean. The seed is in two parts, or two coffee beans. One coffee cherry = two coffee beans.

Coffee cherries are picked en masse and processed so that the coffee cherry is “washed” off of the coffee beans inside.  The cherry skins are not wasted, but rather reworked into a natural fertilizer.  The dried seeds, green coffee beans, are sorted for inspection by Hawaii’s coffee 5-0 and those that make the grade are moved to be roasted.

Peggy drives us through rows and rows of coffee trees en route to the roasting station.

Peggy drives us through rows and rows of coffee trees en route to the roasting station.

These old-fashioned roasters are not the UCC's official coffee roasters.  These only roast up to a couple pounds at a time.

These old-fashioned roasters are not the UCC's official coffee roasters. These only roast up to a couple pounds at a time.

But innovation in coffee roasting is to suit volume, not quality of the roast.  The technology is actually very simple: keep the beans moving while over heat.  The wheel inside each of these maintains a steady turn.

This isn't the UCC's official way of measuring roast style, but I loved the poster.  It shows ten different intensities of roast and their standardized names.

This isn't the UCC's official way of measuring roast style, but I loved the poster. It shows ten different intensities of roast and their standardized names.

For our purposes in this small-batch roasting, this is a more realistic roast guide in that there are actual beans divided by roast style.  I still love that poster though!

For our purposes in this small-batch roasting, this is a more realistic roast guide in that there are actual beans divided by roast style. I still love that poster though!

For a more thorough explanation of roast style and how it affects the flavor in your cup, visit our page on Roast Style and Flavor.  Obviously very familiar with their own bean, the UCC has profiled it as best between a High and a City style roast.  Alot of Kona coffee is roasted to Medium.  I personally favor a darker roast but I didn’t want to leave the UCC’s own recommendations for their coffee, so I chose to roast mine at City, the dark end of their range.

Back to the coffee.  I have a dish of unroasted green coffee beans, harvested from the plantation and dried out prior to roasting.

Back to the coffee. I have a dish of unroasted green coffee beans, harvested from the plantation and dried out prior to roasting. The beans are emptied into a roaster.

As Peggy explains, proper coffee roasting involves all five senses.

As David Cook explained to me at the Fire Roasted Coffee Company, Peggy reiterated it.  For those “efficient” coffee roasters that profile a bean and then roast it automatically without supervision, there are cues for all five senses that go unobserved.  The bean itself and the environment in which it’s roasted can change and only the human senses can judge when a bean is optimally roasted.

In the above picture, we’ve heard the “first crack”, that point where gas trapped inside the bean has escaped in a snapping sound, expanding the size of the bean.  At that point, you can be sure of a Medium style roast or you can leave the beans to roast further.  Imagine the sound of popcorn starting to pop after it’s been exposed to heat.  Once you hear the “second crack”, you are now burning the coffee’s natural oil to the surface of the bean for the darker roasts from Full City to Italian.  Somewhere in between, I stop mine at City.

Sense of smell tells me the beans are beginning to burn.  Sense of sight shows me the roast style I wanted.  Sense of hearing guided me on checking the bean.  They are now roasted to taste.

Sense of smell tells me the beans are beginning to burn. Sense of sight shows me the roast style I wanted. Sense of hearing guided me on what points to check the bean. They are now roasted to taste.

Once the bean is removed from the heat, it needs to be immediately cooled as heat on the interior of the bean will continue to roast it from the inside.

Once the bean is removed from the heat, it needs to be immediately cooled as heat on the interior of the bean will continue to roast it from the inside. Here for this small batch, we use a fan and stir the beans until sense of touch indicates that they are fully cooled and no longer roasting themselves. Hard to tell here, but house rules dictate that you must hula-dance while stirring the beans.

Not a bad City roast.  By sense of taste, we chewed a bean from the batch to get a sense of how it will taste in the cup.

Not a bad City roast. By sense of taste, we chewed a bean from the batch to get a sense of how it will taste in the cup.

It's official!  I've graduated into the ranks of Peggy's roastmasters.

There you have it, it's official! I've graduated into the ranks of Peggy's roastmasters.

As an amateur home roaster and all-around coffee enthusiast, I had lots of questions and Peggy did a great job answering them.

As an amateur home roaster and all-around coffee enthusiast, I had lots of questions and Peggy did a great job answering them. This picture is taken in their retail store, overlooking one of UCC's three plantations.

The tour was very informative.  If you’re in Kona, I recommend contacting the Ueshima Coffee Corporation.  Check out their website to order a pound of their coffee, and I recommend their Island Select Estate Reserve – what I’m sampling in the picture above.  For a coffee lover, it was great education.

March
25,2010

Profile: The Green Beanery

Author | Marc Wortman

greenbeaneryoutside

The Green Beanery
Toronto, Ontario, Canada
Green Beanery website

I recently visited Canada’s largest store for coffee equipment and green unroasted coffee beans.  Located in downtown Toronto on the corner of Bloor and Bathurst, the Green Beanery is all of a cafe where you can buy a cup of coffee roasted, ground, and brewed on site; a retail store featuring the country’s largest supply of coffee making equipment including home roasters, grinders, and brewers; and featuring the country’s largest selection of green unroasted beans.


For home roasters
Toronto is one of the world’s most multicultural cities and people of many different ethnicities are used to roasting their own coffee.  For them and for the hobbyist home coffee roaster, the Green Beanery offers…
greencoffee

…just a few different varieties of green unroasted coffee.  In fact, what you see here is probably half of the total amount they offer.  There wasn’t a coffee growing region in the world that I didn’t find represented in the Green Beanery’s offering.  They’ve even assembled some great “mixed packs”, such as one from Latin America, one suited for espressos, etc.

I tinker with home roasting myself, and picked up a pound of unroasted Nicaragua Maragogype, on the recommendation of head roaster Jason.  Green coffee keeps for about two years and only starts to expire when roasted so although I’m currently working through a coffee overstock at home, these beans will keep until I’m ready to roast them.

Non-Profit – Specialty Coffee
I met with owner and founder Larry Soloman. I had two main questions: how does a retail shop like the Green Beanery act as a non-profit, and how does it compete on the retail front when it’s a stone’s throw away from a Starbucks, Tim Horton’s, Second Cup, and at least two independent cafes?

To answer the first question, Larry gave me an interesting recent-history lesson to help me understand the coffee crisis in the world today.  Only so many decades back, the few big retail companies that mass-market coffee mainly through the grocery channel demanded a specific profile of bean.  Something that could be mass-harvested and mass-sold.

This commoditized the coffee bean, and when something is commoditized, sales go to the people that produce it the cheapest.  Those people set the commodity’s price and if you can’t produce it that cheaply AND feed your family, your family doesn’t get fed.  If that wasn’t bad enough for today’s coffee farmer, Vietnam has emerged as a brand new coffee producing giant, enough that it surpassed Columbia in 2009 to become the world’s second largest producer of coffee.  Without demand for coffee changing, supply skyrocketed with the addition of Vietnamese coffee, making the commodity price of coffee drop further.  The winners: us, the consumers.  The losers: the coffee farmers that are supplying us with coffee.

The Green Beanery does its part to aid in the coffee crisis by dealing in “specialty coffees”, something other than the grocery store or fast-food offering.  If you want a Guatemalan Antigua coffee, you won’t find it at Dunkin Donuts, you’ll find it at the Green Beanery.  By promoting and mainly selling specialty coffees, they sell something for which a premium is charged over the commodity price.  This lets coffee farmers return to the specialty and uniqueness of their region’s coffee and not just compete in a can’t-win global commodity market.

Specialty Coffee On-Site

gbroaster

The Green Beanery differs from its “competitors” on the same block by roasting specialty coffees from around the world on-site.  Since coffee doesn’t start losing its freshness until it’s roasted, you get nothing but fresh coffee which you can enjoy in their open cafe area.  Everything served brewed at the Green Beanery was roasted and ground on-site.  They keep inventory at a head office and warehouse located just a few blocks away from the retail shop.

The Coffee Crisis
Ever since meeting David Cook at the Fire Roasted Coffee Company, today’s coffee crisis is becoming clearer to me.  I empathize with today’s coffee farmer more than ever because I’ve spent years perfecting my coffee making at home, but never once gave a thought to the farmer that lives in poverty and has nothing else to offer the world except coffee that I love and take for granted.  The Green Beanery raises awareness of this situation, and helped open my eyes to the problem a little more.  I appeal to you to spend a couple dollars more for a pound of coffee and buy it Fair Trade.  I realize now that it’s the least that I can do.

March
18,2010

Starbucks House Blend

Author | Marc Wortman

The last couple weeks, my appetite for coffee has been bigger than my shelf space.  OK, I have plenty of shelf space but it’s best to buy only what you need for the next 2-3 weeks of coffee drinking.  That will ensure what you have is always fresh or almost done.

Part of my overstock is the often overlooked Starbucks House Blend.  I was always confused by how many blends of coffee Starbucks would tout, such as their Pike Place and Cafe Verona.  Don’t get me wrong, I haven’t had one I didn’t like, I just feel when you promote so many blends, you take some spotlight off of the one that’s supposed to be your signature, and that’s the House Blend.


I bought a pound of it a couple weeks back and guess what, it’s still awesome.  If you’ve never had it,  it is a blend of Latin American beans.  It is smoother than many coffees, or as Starbucks calls it, “Medium” compared to their “Bold” and “Extra Bold”.  So it won’t overpower whatever you enjoy it with, but still not as mellow as their Breakfast Blend which is for those who like something milder for their first cup of the day.

The House Blend is smooth but at the same time, has a lot of flavor in my opinion.  I think they started blending other coffees for particular tastes, but the House Blend is meant to be their signature blend so that it’s what you’ll find when a generic “Starbucks coffee” is being served to you in restaurants or through office services.  While the more touted blends have taken some spotlight off it, I have enjoyed coming back to the House Blend and learning I still like it.

In fact, I would say to the coffee lover that’s been stuck on a particular blend, region, or source for coffee that they should try this one again.  It’s a great starting point, from which you can go bolder or mellower.  Either way, I think you’ll agree that this is always dependable and as I’m learning this week, great to come back to.  Thanks to my overstock problem, I’ll probably be having plenty of it in the next week.

Learn more about Starbucks House Blend.

Categorized In | Buying Coffee Questions

March
11,2010

Profile: Fire Roasted Coffee Company

Author | Marc Wortman

The Fire Roasted Coffee Company
London, Ontario, Canada
Fire Roasted Coffee website

I recently visited this roastery and came out about twice as coffee-smart.  For even the casual coffee drinker, there was some great insight that I want to share.  Check it out!

The owner
David Cook started out as a merchandiser for a major grocery retailer.  His background, right up until an executive position with the retailer, is culinary and the man loves coffee.  He experimented with roasting his own coffee beans at home using simple household means, eventually graduating up to a three-pound roaster.

David started roasting for the neighborhood at garage sales and eventually bagged some small local accounts.  The people loved the coffee and the attention to detail from somebody with a culinary background.  Eventually, the home roasting “business” was rivaling his 9-5 job in pay.  David took the plunge and quit his job to grow the Fire Roasted Coffee Company.

Focus on roasting
diedrich

David brought some interesting things to my attention.  I don’t buy coffee in a grocery store but I do buy it from big-scale roasters.  A big retailer like Starbucks knows coffee well and has a nice operation for its mass.  But there’s a premium to coffee that comes with more careful roasting.

A big-scale operation will automate because it means less human attention and of course, that saves money.  But if you put an actual roaster on it, that person can roast to perfection with an appreciation for changes in consistency both in climate and the bean itself from one batch to another.  There’s a science to roasting and it’s inconsistent enough from day to day and bean to bean, that hand-roasted attention comes through in the cup.  You lose this consistency when you profile a region’s bean but then automate its roasting instead of paying close attention to it.  The most meticulous home coffee roasters never leave their machine while the coffee is roasting.

You’d assume that means a premium built into the price too.  Wrong.  A pound of coffee at FRCC costs a few dollars less than buying at Starbucks.

Care for customer education
As soon as you walk in, there’s a heavy focus on “coffee education”.  The people who roast coffee for FRCC are also the same people interacting with customers and working in this very transparent environment.  To answer customers’ questions, why not have the very people that roasted the customer’s coffee.

It couldn’t be more transparent, it’s wide open.  FRCC pulls the curtain back so you can see everything from the 30 burlap sacks of green, unroasted coffee from most every growing region in the world, the big Diedrich roasting machine that roasts 20 pounds of coffee at a time, and the weighing and packaging station.

patandpackaging

Former customer, current roaster Patrick Dunham overseeing 30 coffees imported from around the world.

From the packaging table, it gets put on the shelf and you buy it in plain view of the whole operation.  From burlap sack to retail pack, the whole place is wide open.  What else is there to see other than the coffee farm itself?

Coffee is sold and imported raw.  It begins to expire once it’s roasted so it’s important to have the roasting operation close.  FRCC lets you see everything you may have taken for granted in just how important good roasting is to the coffee in your cup.

Care for coffee
Talking to David, I got the sense more than once that it isn’t about making money, it’s about love of coffee.  If there was anything I got the feeling bothered David about even being a coffee merchant, it’s for the very poor conditions of coffee growers.  In the coffee supply chain, they have it worse than anybody.  FRCC boasts the largest local selection of Fair Trade coffees.  Click here to read my previous post on Fair Trade coffees.

David doing some heavy thinking about what coffee I should take home.  In the end, their Ethiopian Harrar and Papua New Guinea, both Fair Trade coffees.

David doing some heavy thinking about what coffee I should take home. In the end, their Ethiopian Harrar and Papua New Guinea, both Fair Trade coffees.

David ran me through photos of a recent tour through El Salvador and Guatemala to visit some of their farms.  Their coffee is amazing but the living conditions of locals is just not good.  You’ll hear me say “life’s too short for bad coffee”, and assume at least the coffee is good in these growing regions.  But David reminds me that in these countries, the absolute worst of the worst coffee cultivated is sold to the locals.  They drink the worst of their own coffee.  But in the grand scheme of things, that’s very much beside the point, conditions are terrible all around, full families in small dwellings with limited amenities.

FRCC’s Fair Trade coffee ensures a set price for the coffee farmer, fair wages for their workers, and development projects for the growing area.  I would appeal to coffee drinkers to pay a few dollars more a pound just to make sure that aid gets to the people who toil to get that coffee in our cups.  But as I mentioned, there’s no price premium.  Again, a pound of coffee from FRCC is a few dollars less than other local sources.  Imagine that…giving to an important charity that produces something you love by paying less for that thing.

Check out the Fire Roasted Coffee website.  You can order coffee right from their site, and I encourage anybody in southwestern Ontario to check out the roasting operation for themselves.

Categorized In | Buying Coffee Questions

February
20,2010

Peets Uzuri African Blend

Author | Marc Wortman

Peets Coffee and Tea has announced that it will introduce a new coffee blend called Uzuri African Blend. The launch is the result of hundreds of hours of hands-on farmer training by Peet’s coffee buyers.  This blend promises to offer coffee drinkers with an exceptional cup while at the same time generating income for 6,000 small-scale farmers in Kenya, Tanzania and Rwanda.

This region of Africa is known for coffee with floral and aromatic flavors, and a flavor in the cup that is smooth, bold, and with dark berry overtones.  It represents the opportunity for a unique coffee experience while encouraging economic development in the area that gives it to us.  Uzuri (pronounced oo-ZUR-ee) will be available on Peets website for $13.95/lb.  It will be a new permanent coffee blend for Peets, their first new blend in eight years.

The name Uzuri means ”excellent” and ”beautiful” in Swahili and was chosen by the newly trained African farmers who will grow the coffee beans.  To make this effort a reality, Peet’s collaborated with the not-for-profit TechnoServe to bring the distinct flavors to North American coffee enthusiasts while creating a sustainable business model for thousands of farmers and their communities.

In my opinion, this is truly a win-win situation and I commend Peets for the undertaking.  Not only do we get to enjoy a new blend with confidence that it will meet Peets’ harsh standard for quality in coffee…but we also help out the otherwise poor community that produces it for us.  I will be getting a pound on order.

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