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All too often, we look to coffee as that hot drink that wakes us up in the morning, and gets us through the afternoon. Few stop to think about where it comes from.
I still remember the first time I walked into a Starbucks and saw their diagram about how the coffee bean begins as half of the seed of a coffee cherry, before it’s harvested and roasted. I couldn’t get my head around it. At the time, all ll I knew is that you could either buy it in dark brown beans, or pre-ground.
The first step to truly understanding coffee is understanding where it comes from.
Take five minutes to read about the people behind the coffee.
Check out the new Coffee Sustainability page. It is a work in progress, and meant as a quick overview of two things. First, the problem today with poverty in coffee-growing countries. And second, the solutions that are in place and what little things you can do to make a difference.
As a coffee drinker, you’ll have an even greater appreciation of it after you learn about the people who make it possible for us. Check out the new Coffee Sustainability page.
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